I don’t subscribe to many blogs but Seth Godin’s is one that I do. The Idea Virus and Purple Cow are a couple of my favorite reads. For those of you that haven’t seen the video where Seth addresses Google you can find it here: http://video.google.com/videoplay?docid=-6909078385965257294 It is a classic and well worth the watch.
For those that have seen it I have a video of my own, in the spirit of Seth’s definition of remarkable, I.E. simply that which is worth making a remark about. Here are some “Remarkable” commercials: http://www.brendanking.ca/Util/GetDocument.ashx?docId=903151
I hope you enjoy them! Let me know what you think!
Apparently people read Inman news. I can now add Ben Clark from Zillow, Lloyd Graves from House Values (Soar), and Scott Levitt from Oakley to the list of people that have made fun of my picture. Don’t worry guys – I will find a way to get even. And Ben, no I didn’t buy Brad’s drinks. If I had he wouldn’t have used that picture. LOL
Unless you are an Inman subscriber you can’t get to the Inman article any more. I can’t say that doesn’t please me as the picture of me was ridiculous. You can still read the article (sans picture) here: http://agent.point2.com/Articles/InmanArticleMar06.asp
Oh, and thanks to those guys (Clark and Andrew from Realestate.com, Sami from Trulia and assorted others) for the ribbing over the picture. I promise to find a way to get even J
Early this morning we upgraded to .NET 2.0 – so far so good. In fact, it appears we have some good performance increases. J
Here is a stat for you: The California Association of REALTORS® 2004 Internet vs. Traditional Home Buyer Study says that 71% of Consumers Interviews only one Agent. Often this stat is quoted as “71% of Consumers deal with the first Realtor they talk to”. From here, a lot of Realtors sit back and wait for the phone to ring. After all, why not, if someone calls, are likely to only speak with just them, right?
Hmmn, maybe, but why would this be? Because consumers are too lazy to contact more then one Realtor? Or maybe because Realtors are great sales people and close at that high a rate? Or could it be that consumers don’t want Realtors to have to compete for their business? Of course none of these are true.
What is really going on here is that most consumers have already decided before they call the Realtor that he is likely their man. When they make that call or go to see a Realtor they are just checking to see if the Realtor lives up to his billing.
So, you see, their was a competition. It was held in the newspaper ads, bus boards, bill boards, radio, TV, quality of your listings and most importantly, these days, the Internet. These days more and more consumers are starting their search online – in fact 73% of them according to the 2005 NAR study of home buyers and sellers. They look Realtor website, they look at the listings on them and how much attention was paid, how rich the data and descriptions are, where there Realtor is exposing them.
These days the competition is increasingly being held and decided online. I would love to hear any and all ideas on how we can help our members win that competition.
So we just hit 75,000 signups – rock ‘n roll!
We also have a new support site at www.p2a.com . Have a look at it. We are exposing some important stats. It makes some people around here a little nervous. We had originally wanted expose some stats like: CPU utilization, Page times, that type of thing but our IT guys are not quite ready for the heat yet. Maybe soon …