The Science of Marketing

 
Most people think that marketing is more witchcraft than science and there are days when I find it hard to argue against that line of reasoning. Most days, however, I believe that any outcome can be predicted by an equation that takes into account a sufficient number of variables.  This may be because I have a degree in Physics and feel some burning desire to actually use the darn thing, but I digress.   In marketing you don’t have to be exact, close is good enough, marketing is more like horseshoes and grenades, and less like physics.
 When close is good enough simple is better, less variables are better and less assumptions are better.  When perfection is not required you can analyze empirical data and “fit” the equation to the data and thus use it predict the future.  Newton’s laws are a great example of this.  They work, good enough, without taking into account the coefficients of friction.  You don’t really need Maxwell’s equations unless you need perfection.
 

In this site I will make observations, assumptions, analyze data, come to wild conclusions and make crazy predictions.
 

I hope you enjoy it.
 
Brendan King
( Ex – Physicst )

4 Responses to “The Science of Marketing”

  1. Lonn Dugan Says:
    April 26, 2007 at 3:28 pm | Reply

    Ahh… Marketing. My First Love. Even more than Selling houses or Buying homes…

    Brendan, I respect you and your company’s accomplishments a great deal, and would not want to talk physics equations with you, but I beg to differ with the idea that Marketing is not a science.

    I am a scientist of a different sort. Communication is a science. Human Behavior Can Be Studied, Quantified and Predicted based on stimulus and response patterns. Point of Sale Purchase Motivation can be studied…

    I agree that there is a ALSO a lot of smoke and magic in the process… I’ll give you that Visual communication is more of an ART than a science, and the whole idea of working a web lead is more of an ART than a science…

    So let’s not throw out the science and go all artsy fartsy….

  2. Cynthia Morris Says:
    September 8, 2007 at 4:32 pm | Reply

    I have tell you how much I love Point2. Yes I need to redo my website but it is working quite well. Point2 has set me ahead of my dreams and thank you.

  3. Ginny Lee Says:
    February 18, 2008 at 5:58 pm | Reply

    Hi Brendan,

    I have been a point2 user for many years (www.1floridahome.com)nd want to thank-you for doing a great job! I have also given away many FREE websites to other agents and I am even getting paid for agents upgrading their websites.

    I would love to know what you are doing now and if there is a way we can do something together. I believe in branding and selling luxury real estate. I own http://www.americasbestagent.com and have many other domain names to promote other agents in other countries.

    I have been a CRS since 1991 and no one really knows what that means even though it is the highest recognition you can achieve from the National Association of Realtors.

    But if I tell people I am one of America’s Best Agents they always want to work with me.

    I would love you to e-mail me and let me know if you would be interested in working together. I don’t know what no more door knocking in is about but I haven’t knocked on doors for years. You don’t need to knock on Doors if you are one of America’s Best Agents….thanks so much…Ginny Lee

  4. Yvonne Says:
    January 30, 2010 at 7:04 pm | Reply

    I am knew to point2 and only recently heard of this blog. I love to apply the stochastic to the abstract art of marketing/selling homes.

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