Free! Why $0.00 Is the Future of Business

March 11, 2008
We are heavy users of Google Docs and other free services. but the fact is we don’t use them because they are free – we use them because they are the best choice for us.  I have always believed that “Free”, in the right context, makes sense. Chris Anderson, author of the Long Tail and editor of Wired thinks so too.  Check out his latest cover story on Wired.” Free! Why $0.00 Is the Future of Business
                         
You may not agree with all his statements but ultimately the ideas he espouses are dead on.  There are some particularly insightful statements such as “Technology is giving companies greater flexibility in how broadly they can define their markets, allowing them more freedom to give away products or services to one set of customers while selling to another set.”   
                         
Any provider of an online service should take note.  I know we will. 

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