Tempatle vs Custom or Software vs Website?

September 20, 2006

I read a lot about “Custom Sites” and how much better they are then a “template” site.  Usually the reasons for them being better relate to:·         SEO (Search Engine Optimization)  benefits·         Look and feel – all template sites look the same Rather then discuss the merits of these points, which are questionable at best, I think it apropos to explore what the definition of a “template” site is?  Are our sites template sites simply by the virtue of the fact that we give our agents a starting point? This argument I think would be silly. In fact, our system looks more like a development environment such as, say, front page then it does a simple fill in the blanks type template site. 

In any case check out these sites designed using our system, do they all look the same? http://www.vreas.com/   http://www.repav.com/   http://www.eliterm.com/  http://www.marysebastian.com/    http://www.prescottlandagent.com/    http://www.michaelurie.com/    http://www.cincinnatirealestatesite.com/   http://www.houseinnashville.com   http://www.homesandlandidaho.com/ 

They look quite different but I must admit that sometimes a custom site can be truly unique.  If this were all there were to the debate it could still be a good discussion.  The fact is that the outward facing sites above are like the cover a book.  It is what is inside and behind the scenes that counts. Rather then telling you myself let me use the words of a designer that uses our product to build websites for realtors.  Here are here words as posted on a Real Talk forum with respect to a site (http://www.david-winter.com/ ) she developed with our software: 

Ø       Suzanne!  Wow!  That is some amazing work!  Terrific job, both sites
> look awesome!  Kudos to you, you’re a terrific designer.  I’d love to
> know more about how you do it – how does it work?  Does Point2 allow
> you to upload or give you some kind of parameter that you ‘plug’ into
> your design?
I answered Cheryl off-list yesterday and just realized that I didn’t
answer some of her questions about how Point2 customization works.

Basically, some of the templates available only to Professional
subscribers allow modification of certain “custom content” areas of
each page and of certain areas of the templates themselves. The HTML
for content areas can be directly modified. For some areas of the
pages, images can be uploaded from my desktop. For other areas, I can
point to images on my server in my html image tags, then P2a’s server
“grabs” my images and ports them to P2a’s server. There is no FTP
function in the conventional sense.

Point2 also does some amazing rocket-science stuff by creating button
and other images “on the fly” to match color schemes; I’ve never asked
how they do it but my educated guess is that they use Flash Generator
on their servers.

With a lot of study, exploration, and millions of emails back and forth
between me and Jennifer Anderson, P2a’s wonderful support person, I
figured out a lot of ways to work both in and around the system to
create customized pages.

This process gave me enormous appreciation for Point2’s engineering. As
anyone who has looked at my Web site knows, I feel strongly against
most template systems after having done design work for Realtsolutions,
Intelitouch and Homeseekers.com. I’m glad that Jennifer encouraged and
supported my efforts to learn the P2 system; it is quite an engineering

I am really excited that there’s a way for agents, brokers and builders
to have highly customized sites with Point2’s powerful back office
system at a tiny fraction of the cost of fully custom site development.
I personally know of
Silicon Valley brokerages that have spent
literally $ millions developing their own brokerage sites because of
the high cost of database backend development., So I  think Point2 is
quite a bargain. If you currently use a Point2 free site and have been
frustrated by it, you have no way to appreciate what can be done with a
Professional site, so I encourage you to try their two-week free trial.
(And I don’t have anything to gain by your using Point2 or upgrading
your account.)


Suzanne Hathcock Stephens
Point2 Design Partner


Public Comments from Globe Story

September 18, 2006

The Public Comments from the story below are quite intersting.

Canadian MLS News – “Realtors battle over access to listing service”

September 18, 2006

Check this article that was printed in the Globe and Mail, Canada’s national newspaper, Monday Sept 18th 

Realtors battle over access to listing service

Rift between full-service, discount brokers may lead to higher fees for sellers

PAUL WALDIE AND JANE GADD From Monday’s Globe and MailA battle is brewing behind the scenes of
Canada’s booming real estate market that could change the way homes are sold in this country and hike fees consumers pay for some real estate agent services.
The dispute centres around the use of the Multiple Listing Service and it pits so-called full-service realtors against discount brokers who operate largely on-line and charge far lower commissions.Full-service brokers want to tighten the rules governing how agents list homes on MLS. They say the system has been flooded with properties from discount brokers who provide few real estate services and simply list houses on MLS for a fee. They argue that has diluted the effectiveness of MLS and led to inaccurate information for buyers.Discount brokers counter by saying their rivals are trying to change the rules in order to protect their lucrative commissions, typically 5 per cent of the sale price of a house. The discount agents argue they offer consumers an important choice about how to sell their home.“The changes [to the MLS] will definitely hinder our business,” said Ian Martin, chief executive officer of
Vancouver’s Erealty.ca, which charges a commission of 0.5 per cent on a sale. “But also it’s going to end up costing the consumer, our clients, more money.”
While the debate had raged largely among real estate agents, the Competition Bureau has entered the fray by expressing concern about the proposed changes, saying they could be anti-competitive. The MLS system has been around for more than 50 years. It started as a way for agents to share information about homes for sale and it has become a key resource for realtors, buyers and sellers. Only real estate agents can list properties on MLS and local real estate boards operate the service in their market.The debate about changing MLS access started in July when the Canadian Real Estate Association’s board of directors proposed amendments to the rules governing listings. The 86,000-member group, which is dominated by full-service realtors, owns the MLS trademark.At the time, the board said it was acting to protect the MLS trademark, which it said had become undermined by listings that “did not require sufficient realtor involvement in the transaction.” Under the board’s proposals, agents would have to inspect a home before it could be listed and agree to work with other realtors throughout the sale process, including arranging compensation. The proposals will be voted on by delegates to a special assembly this week in
The Competition Bureau has reviewed the proposals and in a letter to the CREA last month, the bureau said it had trouble understanding why they were needed given that the MLS trademark did not appear to be under threat. The bureau added that it has concerns about rules “that serve to exclude entry-only and limited-service listing from MLS or otherwise restrict the ability of consumers to obtain the variety of relationships that they want with a broker.” Many realtors say the proposed changes were aimed largely at companies such as Realtysellers, which operates mainly in
Ontario and specializes in helping people sell their home themselves. For a fee of $695, Realtysellers will list a home for sale on MLS and direct inquiries to the seller. The seller then handles the sale and decides how much of a commission, if any, to pay the buyer’s broker.David Pearce, a former long-time director of the Toronto Real Estate Board (TREB), says putting restrictions on MLS isn’t good for competition. Mr. Pearce, who runs Re/Max Rouge River Realty, doesn’t like flat-fee services that dump properties on to MLS, but he said consumers have a right to decide. “Just because I think it’s a dumb business plan, why should I care?” he said. “Let [other realtors] do it.”
Last month, the directors of the TREB voted to reject the CREA’s proposed changes. In a letter to the association, TREB president Dorothy Mason said the proposals raise serious concerns and require more consultation. Directors of the Greater Montreal Real Estate Board have also asked to have the proposals withdrawn. However, many agents and real estate boards in
Western Canada, where the market has been extremely strong, favour the proposed changes.
Bob Linney, a spokesman for the CREA, said the proposals are designed to protect the trademark. “It’s entirely a trademark issue. It is not aimed at any one particular business model,” he said. “Fees are always negotiable.”As for the Competition Bureau, Mr. Linney said the association has “an ongoing dialogue” with the bureau about a range of issues. It also has a legal opinion that says its proposed changes will not restrict competition. Mr. Linney added that delegates will have the final say at the meeting in
Halifax. “Nothing has been decided and we don’t want to comment until it has been decided.”


Summer Is Over

September 18, 2006

OK!  We had a busy summer and I have been neglecting this blog.  I am looking foward to getting back at it.  If anyone has real estate marketing topics to discuss lets hear ’em!

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