Something Syndication to Think About

So at Point2 we syndicate data for real estate professionals.  If you’re a Point2 Agent you already know that you can enter your listing and have it show up on your website.  You also know that your listing will, via Handshake™ share on all your Handshake™ partners’ websites.  You know too, now, that your listing can syndicate to our syndication network of 14 partners including:
Googlebase, New York Times, Trulia, Point2homes, Propsmart, Edgeio, LiveDeal, Yahoo Classifieds, Real Estate Advisor, US Condo Exchange and more. Now you can also buy Spotlight ads on Point2homes and New York Times and automatically create a Google Adwords for your listing.
 

You also know that you completely control where your listings go and how they are displayed. You know that your brand and contact info are always displayed with your listings.  

You know exactly how much traffic: detailed views, clicks and prospects that your listing is generating and from what source.  You are able to make accurate ROI calculations.  You know that your seller can log in and see the results, and you know they will love you for it. 

Today, Zillow announce that agents can enter for sale listings into Zillow.  So what I want to know is this:  If you were an agent or broker adding listings to our system would you opt them in or out of Zillow?

16 Responses to Something Syndication to Think About

  1. Jay Thompson says:

    Brendan asked: Would I opt in to send my P2 listings to Zillow?

    Sure. Why not? The more exposure the better. The Zillow interface seems easy to use, but if all I have to do is check a box on my P2 syndication page, then all the better.

    Many agents seem to fear Zillow, which I’ve never understood. Are Zestimates 100% accurate? Of course not. Never have been, never will be. But Zillow contains a *wealth* of data, and the folks at Zillow are marketing wizards. Zillow is poised to become the “Google of real estate” (if Google doesn’t buy them out first….). So of course I want my listings on Zillow.

    There’s already a little (very little) buzz on the P2 user forum about Zillow having “listings.” Many agents will be against it. So let those agents opt-out. This agent would opt-in in a heartbeat, as should any other that truly wants to get their listings maximum exposure.

    Now I have a question for you Brendan: Why is this blog on wordpress.com instead of running on the Point 2 Blogging platform? 🙂

  2. Jay Thompson says:

    Whoops, should have linked my name to my Point 2 home page, not that old blog entry (though it was a good one for a non-real estate blog entry).

  3. Brendan King says:

    Thanks for the comments in insight Jay. On the blogging front I was wondering when someone would ask me that.  Back when we didn’t have a blog product a number of us went out and fired up blogs on different platforms. I choose to be “the WordPress guy” in part because Robert Scoble was using it. I fully intend to switch everything over our product, and I guess there is no time like the present. However, as you can see, I am a sporadic blogger at best. Hopefully I will find make more time in the new year.

    Again thanks for the feedback.

  4. Jay Thompson says:

    I understand completely Brendan, I just have to give you guys a hard time! 🙂

    The new Point 2 blogging product is *outstanding*. Based on everything else P2 does, I’m sure it will only get better. I even blogged about it on my “non-Point 2” blog (also running on WordPress). It’s one of my most viewed and commented posts.

    http://www.phoenixrealestateguy.com/a-new-real-estate-blogging-platform/199

    Feel free to stop by and leave a comment!

    Signed,
    The Point 2 Poster Child

  5. Zillow? Hmmmmm. The jury is still out in my mind. I agree with most of what Jay said. I have a problem with the fact that their property values are so way off the mark in our market area. Why do I want to feature properties on pages where the host of the web site is calculating values that are often 50% or more HIGHER than a realistic list and sale price?

    The Zestimates are just way off the mark here. More exposure is good, but more confusion in the minds of consumers is NOT good.

    BTW … you folks have a heck of a product here … I’m working with a new site and I am WILDLY impressed with the whole package. The functionality is DYNAMITE. It is truly “lust at first sight” 😉

    http://therealtygram.typepad.com/realtygram_blogger/2006/12/its_lust_at_fir.html

    Fran

  6. Brendan King says:

    Thanks for kudos on the product Fran. We have some new stuff coming very soon that I think you will really love. We love to here suggestions, especially from experienced users such as yourself. If you have any suggestions please send them my way and I assure you they will be given very careful consideration!

  7. […] As you might have discerned by now, I DO NOT BELIEVE the value of realtor is attributable to their access to information. Most Realtors provide real value, whether buying or selling a home. Many of these successful Realtors understand that Zillow and others like them will not destroy their value. Real estate professionals bring tremendous value to the table including: Marketing prowess, negotiation skills, market knowledge, local knowledge, education, legal and contractual obligations and just plain common understanding of the local business environment and pitfalls to avoid. However, these reasons alone might not be enough to ensure that the profession, as we know it, will prosper and flourish. As Saul Klein commented here it certainly is “time for brokers and agents to take back their future”. […]

  8. connecticut zip code

    Relevant connecticut zip code

  9. I think this is among the most vital information for me. And i’m glad reading your article.
    But should remark on some general things, The site style is
    perfect, the articles is really excellent : D.
    Good job, cheers

  10. self tans says:

    They might be a good fashion declaration at home however, not in Spain. Surgical treatment
    for Gynecomastia is considered the fastest and most effective way to reshape
    the male breast. There is no reason to be self-conscious about your body in front of the woman, or man, who is tanning you.

  11. Learn More says:

    What’s up to all, the contents existing at this site
    are truly awesome for people knowledge, well, keep up the nice
    work fellows.

  12. This makes sense because otherwise old users may not be able to log on from a previously working script
    or client program. Search the latest viruses out there to become better aware of what’s
    in and what’s out. In closing, it is just a wise move to keep your systems protected with a
    set of complex passwords that change on a regular
    basis.

  13. facebook says:

    What a stuff of un-ambiguity and preserveness of precious knowledge regarding
    unpredicted emotions.

  14. You can’t tell whether a site is going to do to this,
    so it isn’t possible to use a ‘less sensitive’ password for sites which
    will e-mail your password back to you. Implementing this is easy, as there
    are numerous assistive technologies available for this.
    It was easy to set up a website, insert an IP
    tracking link, send the guy a few anonymous messages, have
    him click on the link, and have his IP recorded.

  15. Starting these types of video games, you can’t be prepared as a professional
    right from since you started; the mastering shape of these video games is pretty modest
    so is not that difficult to be got at it either. To top up the above facts, University of Rochester’s Daphne Bavelier,
    a professor in brain and cognitive sciences carried out a study on young people involved in playing
    action video games and confirmed the fact that they have a positive effect
    to brain cognitive abilities. No longer does playing a video game mean sitting on your
    bum in front of the television. This title was released on the
    Nintendo 64 in an odd way. Play the video games yourself so that you have hands on experience.

  16. The game has a multi-touch feature and has a unique soundtrack of EUR~Ghost
    MonkeyEUR(TM) behind it. Some video games are quire pricey, some even reaching 50 dollars or more.
    He had a youthful enthusiasm and till the end, he spent as much time as he possibly could working on one project
    or another. Of course, motorbikes are almost unavoidably
    less safe than standard motor vehicles. It originated in Japan and enjoys a huge fan base there with many storylines and characters evolving over
    several years.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: