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Listing Assets: 60 Minutes, Redfin and the DOJ

The “60 minutes” story; the DOJ and FTC; Redfin and Co-Mingling”.  Wow.  What does it all mean?  It seems to me that the issues are being conflated and the waters are being muddied to the point where nobody can understand what is going on. From my point of view;...

Do you sell houses or homes?

In real estate we often talk about property as a “house”.  In my opinion real estate professionals that sell the “house” are not doing their sellers any favors.  Why?  Because simply put; buyers don’t buy houses – they buy homes (something one can find from dual...

NATIONAL MLS PART DEUX

In April 06 I wrote a blog about the idea of a “National MLS” Much has happened since that time. Zillow, for instance, has been held up a potential threat as a “new national MLS”. It seems funny to me that people, real estate professionals in particular, would...

Something Syndication to Think About

So at Point2 we syndicate data for real estate professionals.  If you’re a Point2 Agent you already know that you can enter your listing and have it show up on your website.  You also know that your listing will, via Handshake™ share on all your Handshake™ partners’...

The Most Important Number in Listing Marketing

Consumers expect real estate professionals to market their properties as best they can.  To this end many real estate professionals go to great lengths and great expense to market listing in a variety of media.  Often we are asked questions such as:  What can I do to...

Tempatle vs Custom or Software vs Website?

I read a lot about “Custom Sites” and how much better they are then a “template” site.  Usually the reasons for them being better relate to:·         SEO (Search Engine Optimization)  benefits·         Look and feel – all template sites look the same Rather then...