|Most people think that marketing is more witchcraft than science and there are days when I find it hard to argue against that line of reasoning. Most days, however, I believe that any outcome can be predicted by an equation that takes into account a sufficient number of variables. This may be because I have a degree in Physics and feel some burning desire to actually use the darn thing, but I digress. In marketing you don’t have to be exact, close is good enough, marketing is more like horseshoes and grenades, and less like physics.
In this site I will make observations, assumptions, analyze data, come to wild conclusions and make crazy predictions.
I hope you enjoy it.
The Science of Marketing