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I think that this is where agents are missing the boat – we seem to be too paranoid about who is using our information or who is controlling our information (leads and contacts I can understand – listings, I really don’t). The bottom line is that we control that information, but what we choose to do with that information is critical – it’s also one of the downfalls by most real estate agents.

We fail to look outside our own world of real estate and see what the public wants (read that: demands). This is why companies like homegain, housevalues, househunt, etc. are even in business. They have done the research and are providing the public exactly what they are demanding = easy to find information in a non-threatening manner.

If we embrace the flow of information – exactly as Google is doing, then we will benefit also. How? By giving the public what they want and more importantly… “how” the want it.